Top 5 Reasons Buyers Should Think Twice Before Contacting a Listing Agent

When you find a home online that catches your eye, it might seem natural to call the listing agent. After all, they know the property inside and out. But for buyers, this step can lead to unexpected challenges. Understanding how real estate agents work, especially when it comes to dual agency and loyalty, is crucial before making that call. Here are the top five reasons buyers should pause and think before reaching out to a listing agent directly.

Listing agent representing a home for sale

1. The Listing Agent’s Loyalty Is With the Seller

Listing agents are hired by the seller to sell the home at the best possible price and terms. This means their primary responsibility is to the seller, not the buyer. While agents must be honest and fair to everyone involved, their fiduciary duty starts with the seller.

What this means for buyers:

• The agent’s advice and negotiation tactics aim to benefit the seller.

• They may not share information that could weaken the seller’s position.

• Buyers should be cautious about trusting advice from someone whose job is to protect the seller’s interests.

  
  

For example, if you ask a listing agent whether the asking price is negotiable, they might avoid giving a clear answer or suggest the price is firm, even if the seller might accept less.

2. Dual Agency Limits How Much Help You Can Get

Dual agency happens when one agent represents both the buyer and the seller in the same transaction. While this might seem efficient, it creates a conflict of interest. The agent must remain neutral and cannot fully advocate for either side.

Limitations buyers face with dual agency:

• The agent cannot advise you on how much to offer.

• They cannot suggest terms that would strengthen your position.

• They cannot coach you on negotiation strategies.

  
  

This means you might think you’re getting expert guidance, but in reality, the agent’s hands are tied. Without a dedicated buyer’s agent, you lose valuable advice that could help you get a better deal or avoid costly mistakes.

3. Knowing the House Doesn’t Mean Representing Your Interests

Listing agents know the property well because they have spent time marketing it and answering questions. However, knowing the house is not the same as working for you.

Buyers need someone who:

• Evaluates the price objectively based on market data.

• Identifies potential problems or red flags in the home.

• Advises on risks, contingencies, and negotiation leverage.

  
  

A listing agent’s loyalty to the seller makes it difficult for them to provide this kind of support. For example, if the home has a history of foundation issues, a buyer’s agent would highlight this and suggest inspections or price adjustments. A listing agent might downplay such concerns to keep the sale moving.

4. Fairness Is Not the Same as Advocacy

Many buyers assume that listing agents must be fair to them because of legal and ethical rules. While agents must be honest and disclose important information, fairness does not mean they will fight for your best interests.

The difference:

• Fairness means the agent will not lie or hide facts.

• Advocacy means the agent actively works to protect and promote your interests.

  
  

If you want someone who will negotiate aggressively on your behalf, a listing agent is not the right choice. They are not obligated to push for your best deal or protect you from risks.

5. Having Your Own Agent Provides Clear Benefits

Working with your own buyer’s agent gives you a professional who is fully committed to your goals. This agent will:

• Help you understand the market and set a realistic offer price.

• Spot issues in the home and recommend inspections.

• Negotiate terms that protect your interests.

• Guide you through the entire buying process with your best interests in mind.

  
  

For example, a buyer’s agent might advise you to include a contingency for repairs or a flexible closing date, which could save you money or reduce stress.

Final Thoughts

Calling the listing agent might seem like a shortcut, but it often leaves buyers without the support they need. The listing agent’s loyalty is to the seller, and dual agency limits the help they can provide. Buyers deserve an advocate who works solely for them, understands their needs, and guides them through the complex process of buying a home.